Writer, board advisor and leadership coach

Dan Ilett.

  • Strategic narratives, go-to-market and deal advisory.
  • Business and tech writer.
  • Chair, City CIO Club.
Dan Ilett

Dan Ilett is chair of the City CIO Club and advises fast-growth technology firms and consultancies on strategic narratives, go-to-market and exits. He writes The Executive Summary, a weekly read for CEOs of fast-growth companies and PE investors. His work with The Proposition has helped Fortune leadership teams use behavioural levers with their clients, resulting in more than $1bn in closed deals.

Writer, board advisor and leadership coach on strategic narrative and commercial transformation.

He was formerly an award-winning business journalist, writing for the Financial Times, the Economist Group, The Daily Telegraph, The New York Times and various technology publications. He has advised IBM, Google, Microsoft, Cisco, Cognizant, Equinix, UK Government and SEB on AI, customer relevancy, dealmaking, communication and organisational change. Dan was founding editor and investor of CoinDesk, which went from zero to one million users a day in six months.

Where Dan can help you

  • The equity story and go to market that make the company the obvious acquisition or preferred choice.
  • Blunt feedback on how the business reads to acquirers or clients and where the value gap sits.
  • Board and organisational readiness.
  • Sales and marketing performance that stands up to diligence.
  • AI fluency for leadership relevance.

Workshops that change the dynamic

Every session is facilitated with your executive team and ends in decisions they can defend to the board. Take one on its own or run them as a sequence, starting with how the market sees you and ending with how you sell.

01

The Mirror

How you look to your clients and what they want you to do about it

Your clients get interviewed beforehand, so the session opens with the market speaking in its own words. What they say becomes the changes that would win you more of their budget.

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02

Board Dynamics

Challenging leadership to shift their thinking and drive better growth

Boards stop testing their own assumptions once a business is working. This session surfaces the ones holding growth back and turns them into decisions the executive team can act on this quarter.

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03

The Proposition

How to take the right offer to market

The flagship engagement. Your leadership team agrees what the business sells, who pays for it and why they choose you, then leaves with the offer written down in language the market recognises.

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04

Flip It

Selling to the C-suite: how to listen, create and engage with top-tier clients

Senior buyers give you one conversation to prove you are worth the next one. Your team learns to open that conversation, hear what is really being asked and build the offer while it is still live.

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05

AI Fluency to Strategy

From agents and workflows to safety, productivity and customer outcomes

Leadership teams build their own AI position across the three questions that matter, which are whether it is safe, whether it makes you faster and whether customers feel it. The output is a position your board can sign off.

See the AI programme
06

Confidence Dose

Public speaking, media training and better engagement with your market

For leaders who have to hold a stage, a camera or a pitch. Practical work on structure, delivery and handling the questions that arrive when the stakes are high.

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Dan Ilett interviewing Moses Itauma at The Executive Summary Live
// Moses Itauma · Executive Summary Live · City of London 2025 Watching a story land in a room is the best classroom.