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Dan Ilett is an expert in creative marketing and storytelling, advising brands on growth and value creation. 

He cut his teeth as a journalist, writing for the Financial Times, the Economist Group and a number of online publications. He went on to launch and, which acquired huge daily audiences. 

Dan has advised Google, Microsoft, Cognizant, Cisco, the UK Government and Samsung on value creation, strategy, story, brand position and high-ticket sales.


As Managing Partner of Tollejo, Dan creates brand stories that help global B2B companies inspire and win business. Tollejo has invested in and raised for Gigabit Networks - a UK telco - and Hortium - an ERP performance company.


He is host of the tech-ventures podcast, Programmable World. Dan set up T1D Families to help families of children with type 1 diabetes to connect and support each other. 

He lives in London.

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