Persuasion design

Dan Ilett.

CEO Advisor  |  Writer  |  Journalist

I help leaders find the story the room can repeat, then commercialise it.

Dan Ilett

I spent years interviewing CEOs as a journalist for the Financial Times, newspapers and online media. I founded Greenbang, which reached fifty thousand readers and was quoted by the UN and the European Commission. I was the founding editor and investor in CoinDesk.

CEOs started asking me to coach them for media appearances. That turned into deal coaching, communications advisory and proposition work for IBM, Microsoft, Google, Cisco and Cognizant. The same investigative skills the FT taught me help leadership teams find the truth about their commercial performance. That work has unlocked over a billion dollars in revenue for clients.

Today I help companies on commercial performance and leaders with personal growth, confidence and focus. Most of that work right now is about AI and the change that comes with it.

Dan Ilett interviewing Moses Itauma at The Executive Summary Live
// Moses Itauma · Executive Summary Live · City of London 2025 Watching a story land in a room is the best classroom.
Dan walks into the room and the conversation gets sharper.
Akim Falola, Citigroup