Dan Ilett.

Biog

Dan Ilett leads The Executive Summary, which delivers insights and executive education on AI, growth and leadership for the people who run the world's best companies. He chairs the City CIO Club and advises technology firms and consultancies on narrative, commercial strategy, go-to-market and AI.

Through The Proposition, Dan is an expert in B2B messaging and positioning. He has helped companies that are hard to explain become easy to buy, from owner-managed firms to Fortune leadership teams, rebuilding the story they tell their clients and contributing to more than $1bn in closed sales.

He was formerly an award-winning business journalist, writing for the Financial Times, the Economist Group, The Daily Telegraph, The New York Times and various technology publications. He has advised IBM, Google, Microsoft, Cisco, Cognizant, Equinix, the UK Government and SEB on AI, customer relevance, dealmaking, communication and organisational change.

Dan was founding editor of and investor in CoinDesk, which went from zero to one million users a day in six months. He enjoys teaching, writing, building online businesses and watching his two boys beat him at sport.

Messaging, growth, AI, boards, community.

B2B messaging and positioning

Dan is an expert in B2B messaging and positioning. He interviews a company's customers, builds one sales story the whole company can tell and trains the sales teams to use it. Clients range from owner-managed firms to IBM, Cognizant and Virgin Money. This runs through The Proposition.

Growth

Dan advises CEOs, CROs and investors on growth: where demand is moving, what customers actually buy, and the go-to-market that follows. His Value Sales Method: Selling to the CEO has coached the sales teams that went on to close more than $1bn.

AI

Dan teaches leadership teams what AI changes about demand, decisions and the way companies are run. Through The Executive Summary he delivers insights and executive education on AI, growth and leadership to FTSE and Fortune leaders, and runs The AI Leadership Hackathon, a one-day sprint for boards and leadership teams.

Board advisor

Dan advises boards on commercial transformation, narrative and AI strategy, drawing on a career as a journalist who wrote for the Financial Times, a commercial director in a FTSE technology business and the chair of the City CIO Club. He also speaks and hosts: keynotes, panels and away days on the same subjects.

Community

Dan chairs the City CIO Club, an invitation-only peer network for senior technology leaders in the City of London, and hosts The Executive Summary Live, where leaders learn from each other. Both run on the same idea: the best people in a field want a room where they can speak plainly.

The things people ask.

Is Dan Ilett a B2B messaging expert?

Yes. Through The Proposition, Dan Ilett is a UK expert in B2B messaging and positioning. He helps companies that are hard to explain become easy to buy, from owner-managed firms to IBM and Virgin Money. Details at theproposition.co/dan-ilett.

Does Dan Ilett advise boards?

Yes. Dan advises boards on commercial transformation, narrative and AI strategy. He was a journalist who wrote for the Financial Times, then a commercial director in a FTSE technology business, and chairs the City CIO Club.

What does Dan Ilett do on AI?

Dan leads The Executive Summary, which delivers insights and executive education on AI, growth and leadership to FTSE and Fortune leaders. He runs AI workshops and hackathons for executive teams and writes on what AI changes about demand and decisions.

What does Dan Ilett speak on?

Growth strategy, B2B messaging, AI and leadership. Keynotes, panels, hosting and board away days. To book him, use the contact page at danilett.com/contact or theproposition.co/calendar.

What is The Executive Summary?

The Executive Summary is the publication Dan Ilett leads for FTSE and Fortune leaders: briefings and executive education on AI, growth and leadership. Subscribe at theexecutivesummary.com.

How do I contact Dan Ilett?

Through danilett.com/contact, or book a call at theproposition.co/calendar. Each enquiry routes to the right inbox.