Hello there,
I'm Dan. I help companies with sales and marketing in three areas:
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Strategy, customer research and messaging, ensuring brands are positioned for their customers so they're noticed, relevant and different.
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I help sales organisations transition from being product-led to value-focussed, especially in their key accounts and most important deals.
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Digital community building, ensuring brands reach the people they need to connect with.
I've had five phases of my career.
5 - I'm currently CEO and founder of Tollejo, which delivers strategic marketing and sales support to global brands and early-stage companies. (Google, Microsoft, Cognizant, Cisco, IBM, the UK Government and a number of financial and media firms.)
I also write and publish The Executive Summary, which provides a dose of reality to businesses and people around the world.
4 - I've been a commercial and marketing director for FTSE and global organisations firms (Virgin Money, Thomas Cook and the UK government)
3 - I built a training business for IBM and other tech companies, coaching them on their largest and most important deals in how to communicate, write and speak with clients in high-stakes RFPs. This company started in media and presentation training.
2 - I founded and launched media titles, Greenbang.com (sustainable compute vs energy innovation) and Coindesk.com (Bitcoin news), where I was a member of the founding team. Both publications are still running.
1 - I started out as a journalist (FT, Economist Group, Daily Telegraph, CNET).
You can find my links here.