CEO advisory for high-stakes moments
Hello. I'm Dan Ilett and I work with CEOs on some of their toughest challenges.
After a decade interviewing CEOs as a journalist (Financial Times, Economist Group, Daily Telegraph, among others), I started building media brands. I founded Greenbang (50,000 readers, quoted by UN and European Commission) and was investor and founding editor of Coindesk (1 million readers in six months).
I saw firsthand how companies struggle to communicate.
CEOs started asking me to coach them for media appearances. Media coaching became deal coaching. I went on to help Fortune 100 leadership teams at IBM, Microsoft, Google, Cognizant, Cisco, Equinix, Fiserv, and UK Government departments with high stakes messaging, deal wins and relationships. That work has unlocked more than $750 million in revenue and multiple liquidity events for my clients.
The problems were always the same: situations the CEO couldn't delegate, where the narrative mattered as much as the numbers and where failure wasn't an option.
I founded Tollejo to work with CEOs facing problems they can't delegate: critical deals, failing relationships, board dynamics, sales and marketing performance or situations where getting it wrong has consequences. I work with CEOs to understand their customers and take the right strategy, message or proposition to them.
Jen Miller
CoinDesk Research
SPEAKING & EVENTS:
I speak at conferences and host exclusive events connecting senior leaders.
In 2025, I interviewed heavyweight boxing prospect Moses Itauma for The Executive Summary: Live in front of City C-level executives and we are due to do more of these. We held this event with Origina, a company I work with.
THE EXECUTIVE SUMMARY:
More than 1,000 CEOs read The Executive Summary every week - the newsletter on what boards are really thinking about how they grow in today's business world. It's insightful, cheeky and has a lot of great feedback from readers.
GREENBANG:
Today, Greenbang focuses on AI infrastructure, advanced engineering and energy innovation - the technologies reshaping how we build and power digital systems. It connects business leaders navigating the intersection of compute, energy, and infrastructure.